New quality packaging for instant coffee

The new Moccona jar which was developed by Saint-Gobain Oberland, in cooperation with the advertising agency GBO Design Engineering, for Douwe Egberts, is a premium segment packaging is for instant coffee markets.

In various markets this kind of coffee is regarded as far more exclusive than conventional coffee and ranks well above it. The jar is labelled with a shrink-film sleeve and features premium elements like silver highlights, quality seals and material strengths. The view of the special coffee is largely denied to the observer. Through a small window, however, the effect of the depth of focus, together with the coffee granules, features prominently.

This is a further example of Saint Gobain Oberland AG’s systematic and innovative development of new ideas which help our customers to be successful on the market.