New glass for Grolsch

With a unique shape it is designed to deliver the perfect pint and enhance the drinking experience.

Inspired from the extremely successful Coors ´Rocky´ glass which featured on-pack in 2006, the glass will be toughened and nucleated to ensure that every pint is perfect.

It is embossed vertically in the same style as the new 300ml Grolsch bottle and has an etched Grolsch shield to maintain brand consistency.

The new range, developed by Khodi Feiz, a famous Dutch designer, will include a half pint glass inspired from the Dutch fluitje glass which is used regularly on the continent, where smaller measures are popular and top-ups are offered through table service. The half pint glass will be available in the New Year.

Grolsch Brand Director, David Griffiths said: "This unique new look drives Grolsch to an even more premium position and at the same time improves visibility and provides quality cues to drinkers"

"The launch is being supported by a trade press advertising campaign offering customers a free case of 48 glasses and a major on-pack glassware promotion".