New Calvé decorated glasses

Unilever has decorated its Calvé Casera mayonnaise glass so that all those housewives who reuse the glasses can have a decorated one, with a space to write what is in it. The consumers only have to remove the label and they already have their decorated glass, where they can write down what they want to store in it.

It is a limited edition (until stocks end) for 450 and 600ml formats, with a unique design in three colours (yellow, green and pink). The promotion can be found in all retail outlets.

The decorated glass and promotional label designs have been created by BR Innovation Branding, the studio also responsible for the current Calvé designs already on the market.