Dior goes with Rexam

Proposing a comprehensive solution made possible by global know-how, Rexam supplied Dior with a full package for the launch of Dior "Addict Ultra-Gloss Reflect", the latest in the line of Addict de Dior lip glosses.

Exclusive know-how for the harnessing of injection technology, high-quality assembly and surface treatment finishing was employed by Rexam to manufacture this gloss case, an innovation that is both "high-tech" and "high-fashion".
Rexam successfully focused its different lines of global expertise to create a gloss case sporting an ultra-modern design - a square shape with a semi-transparent/semi-metallic finish in Dior Addict blue on the cap, and a high-quality brush.

Exclusive know-how "Made in Rexam":
- Perfectly harnessed injection of the bottle in crystal material with a magnifying glass effect took full account of different thicknesses. The shine on the bottle was enhanced by applying a protective transparent varnish.
- Ultrasonic welding of the threaded collar and bottle, plus meticulous assembly of the collar, bottle and gasket - a high-precision combination of two skills - ensured that the product was perfectly airtight.
- Custom high-speed assembly was introduced to handle a complex product made from 6 parts.
- The ultra-modern finish was achieved using: 1) Metareflect® high quality treatment on the cap and threaded collar to give a fascinating visual paradox, combining a semi-metallic and semi-transparent effect. Rexam´s patented Metareflect® process uses a very special style of metallization: the layer of vacuum-placed atoms is thin enough not to appear opaque but still ensures metallic reflections at all angles.
2) Shiny silver metallization on the top with the brand´s initials engraved to provide an elegant hallmark.

About Rexam Group
Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world´s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

Following the acquisition of O-I Plastics, Rexam´s sales from ongoing operations are approximately £3.7 billion. We employ some 23,500 people in more than 20 countries and are a member of the FTSE 100. Rexam´s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information on Rexam, visit www.rexam.com

Rexam Make Up
Production capabilities and a wide range of expertise have made Rexam Make Up the world leader for packaging in the Beauty industry. The division is the number one name for lipstick cases and number two for make up cases. It also designs mascaras, glosses and jars for skincare products. The technological resources and wide-ranging skills of our sites mean we can offer cutomers complete and efficient solutions to improve business performance. Rexam Make Up is now the preferred supplier for a large number of top names in the cosmetic field. Our commitment also stretched to innovation focused on the development of new products and services for our customers.
www.rexam.com/beauty