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Un partenariat atypique pour Mikasa

Dans le cadre d’un partenariat avec le Wine & Fooding Tour 2004, Mikasa met à disposition plusieurs centaines de verres en cristal de la gamme Œnologue Prestige. Ces verres spécifiques seront les seuls autorisés durant cet événement gustatif où les mets seront choisis en fonction des vins et non le contraire ! 80 000 guides publiés, une pleine page consacrée à Mikasa... par ce partenariat, la marque investit des lieux parisiens branchés et touche un public large et varié. Pour plus de renseignements, visitez www.lefooding.com

22.03.2004, Arc International - Mikasa

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